The Number #1 MISUSED Phrase Uttered by Talking Heads (& the US President) In the Media.
"I’ve sat in during hundreds of production meetings and pitches as Executive Producers tout their launch of the next “big thing.” That being, a new show, a new segment or a new feature. Content curators are constantly in creative mode for the next “big thing”. 70% however, of the next “big things” fail and end up getting cancelled. And most often it’s not the thing (the show) that is the failure. The TV talent presenting the thing on the air, is the real failure." That st